How Often Men Read Q&A
Ratings and reviews and Q&A both have a role to play in the purchase journey. Most men read both.
Why Men Value Q&A
Most men read Q&A. But why? Here’s a snapshot of their top reasons.
How Often Men Ask and Answer Questions Through Q&A
Most men read Q&A to learn more about products and services. In addition, many submit their own questions and answer queries posed by other shoppers.
How a Lack of Q&A Negatively Impacts Men’s Purchase Behavior
Research tells us there’s a 177.2% lift in conversion among shoppers who engage with Q&A on product pages. But when men come across products without Q&A, it can negatively impact their trust and likelihood of making a purchase.
Men’s Perceptions of Various Q&A Answer Sources
Questions submitted via Q&A may be answered by a variety of sources. Men pay attention to the source of the answer, and they trust one above all others: verified buyers.
This research is taken from The How Q&A Boosts Shoppers’ Confidence and Conversion Rates report, based on a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.
